RESUME

BUYER & PRODUCTION MANAGER, WOMENS

Delivered double digit positive comps during Q4 2021 and Q4 2022, exceeding Open to Buy forecast.
Managed company’s 1000 unit product line, responsible for design, production, and conceptualization / direction of all photo and video campaigns.
Attend buying appointments and market trips, curating an assortment and negotiating best pricing from third party vendors.
Create assortments of 300+ new products dropping monthly, planning all in house production as well as outside production with third party contractors.
Create and analyze selling reports, speaking to the forecasted plan and all metrics in Open to Buy while looking for opportunities to build the business.

Managed company’s 1000 unit product line, responsible for design, production, and conceptualization / direction of all photo and video campaigns.
Designed, coordinated, and maintained marketing collateral, including the renovation of B2C website (scandalitaly.com), valued at over $20,000.
Cultivated an environment of support, increasing staff by 40% and reducing turnover by 60%.
Attended 30+ trade shows yearly (MODA, Project, Trendz, Swim Show, etc.), where personal sales were 40% higher than the company average.

Launched an influencer management company during the pandemic - no easy feat.
Oversaw all startup company operations, including the hiring and training of staff and the development of company handbooks and procedures.
Developed and implemented social media strategy for talent roster, including strategy for Kristen Hancher (25+ million followers), resulting in a 30% increase in paid brand partnerships (including BooHoo, Dose of Roses, and Lounge Underwear).

Designed and implemented direct mail campaigns, resulting in a sales increase of up to 20% per quarter.
Managed and built presence on social media platforms, including the launch of sponsored influencer campaigns.

Developed collateral such as display, marketing, and packaging materials to support product branding strategies.
Attended industry events on behalf of the company, increasing our mailing list by 20%.
Launched influencer program, building a list of 100 key influencers in the skincare industry willing to create content upon launch.

Assisted Senior Buyer with all assigned duties related to the cultivation of new product lines.
Provided product layout and visual merchandising assistance for retail locations.

Bachelor of Science in Business Administration with a double concentration in Marketing & Entrepreneurship.
Graduated in 2018.
Dean’s List.
Vice President of Membership & Recruitment; Kappa Delta Sorority.